At HECC, we bring the use of our highly developed com­munica­tion process skills to each endeavor, and rely on experts to guide the content of projects.  This strategy assures the accuracy and reliability of information and it allows for the translation of expert, in-depth views into terms under­stan­dable by the intended audience.  Similarly, we engage the end-user in reviewing materials before completion. Thus, HECC staff is committed to and highly skilled in facilitat­ing a collabora­tive process among many diverse parties.  Second, we employ a comprehen­sive approach, considering the entire project and how each individu­al task fits within it.  Finally, Principal Joy Osterhout, MS, CHES provides attention to each project to assure that its standards for quality in the design, content, and integrity and appropriateness of approach are main­tained.  

HECC can help you with:

• Materials Development and Publish­ing
• Social Marketing
• Research and Evaluation
• Training and Technical Assistance.

Materials Development and Publishing

Developing targeted messages and communicating them effectively is at the heart of what HECC does best.  Materials developed by HECC include:

• Legislative Reports
• Educational Guides
• Research Reports
• School Curricula (both print and multimedia)
• Training Materials
• Newsletters
• Brochures
• Posters
• Radio and Television PSAs
• Instructional Videos

When developing materials, HECC employs a well-defined process that includes formative research as well as expert and target audience review to assure that messages and content are accurate and effective.  Then, HECC writers work with design and production professionals to translate these messages into polished forms that catch the audience's attention.

Read more about HECC's materials development and publishing projects on Our Projects page.

Social Marketing

Social marketing is the design and implementation of public education campaigns to inform and persuade the public about a particular issue.  HECC's approach to social marketing blends both mass media and community outreach. HECC's public education campaigns include: consultation with stakeholders; development of materials such as brochures and videotapes; communication with national, state and/or local media; organizing community agencies; training-of-trainer workshops; technical assistance to community agencies; and evaluation of the campaign's outreach and impact.

Read more about HECC's social marketing projects on Our Projects page.

Research and Evaluation

Research and evaluation form an integral part of HECC's work, whether as a single focus or as part of a larger project.  HECC uses multiple research methods, including:

• Focus Groups
• Observations
• Personal Interviews
• Surveys
• Content Analysis

These methods can be used singly or together to develop targeted messages or programs for specific audiences or to test the effectiveness of a communication strategy or program once it has been developed.

Read more about HECC's research and evaluation projects on Our Projects page.

Training and Technical Assistance

HECC works with clients to plan and deliver custom training and technical assistance.  Our staff is experienced in producing train-the-trainer guides and materials, and can also conduct trainings using packages developed by the client.

Read more about HECC's training and technical assistance projects on Our Projects page.